Browsing Tag Wedding Planning

33 Post Found in Wedding Planning Tag

3 Proven Strategies to Leverage Your Event Company's Social Proof in 2019

3 Proven Strategies to Leverage Your Event Company's Social Proof in 2019

Social proof is a well-established phenomenon that Fortune 500 companies have been using for years to tailor their marketing efforts, yet it’s still a newer concept in the events industry. It touts the idea that people are influenced by their networks to trust certain brands, people, and products. If your best friend tells you

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3 Event Décor Trends You Need to Know for 2019

3 Event Décor Trends You Need to Know for 2019

Photo via Award Weddings, South West France Styled Shoot. Planner, Stylist and Décor Items by Clémentine Ward, Awardweddings. Photography by Mark Ward, Awarweddings

From burlap and lace to neutrals and jewel tones, it feels like we’ve seen it all in this industry. However, each year, we are always surprised by new trends that take

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Client Experience vs. Customer Service: Which is More Important

Client Experience vs. Customer Service: Which is More Important

Photo by Hazelwood Photo

You’ve heard a lot about the importance of a good client experience. It’s a buzzword that’s been taking the industry by storm. But what is it really and how does it differ from customer service? Let’s take a closer dive into both and answer the question of

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The Ins and Outs of Rentals for Destination Clients

The Ins and Outs of Rentals for Destination Clients

Photo by Ana and Jerome

Destination weddings consistently make up approximately 25% of the wedding market. With that in mind, it’s important for any rental company to be well versed on the basics of working with a destination client. Clients who are from out-of-town require an extra level of service and attention, as they

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Building Your Event Company's Reputation

Building Your Event Company's Reputation

Reputation is everything in the events industry, whether you own an event rental business, a wedding planning business, or anything else where people are relying on you for a special occassion. A good rep can garner referrals, earn clients’ respect, and position yourself as a thought leader. All of those things equate with increased revenue,

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