Many rental company owners are managing two businesses at once. For some folks it's because they have a more "full-time" business they were doing before entering the rental industry. For others it's that they began with one company and that company gradually evolved into two distinct offerings. For example, in the event industry, it’s
A lot of event rental business owners pride themselves on their sales or negotiation tactics. However, tons of business owners put themselves in real danger when, after selling someone, they don't get the proper paperwork in place! There's a difference between a "quote" or "proposal" and an actual contract. It is absolutely essential to secure
Costs of acquiring new customers versus retaining current ones
A seasoned party rental expert will wisely tell you that keeping a new client is much more cost-effective than acquiring a new one. Yet, it is one of the most overlooked resources in our arsenals. Why is that? Many small businesses get caught up in new
Everyone romanticizes about the fun aspects of running an event rental business, but have you thought about one of the hardest parts: dealing with damaged inventory? These suggestions help lessen the sting when your business experiences this setback.
Hope for the Best and Prepare for the Worst
Damage is inevitable in event rental companies, even
Did you know that on average 97% of keywords that bring traffic to your website will not turn into customers? So if you are running Pay Per Click ads, then you are wasting a huge amount of your marketing budget on users who never intend to rent your inventory. Instead of wasting money on advertising