If you’re a conference-hopper like me, you know that it’s one of the best times to network with other events industry professionals, old and new. It’s a great opportunity, especially if you’re seeking new connections or looking to expand your horizons by diversifying your business and gain expertise. But we know
As days grow shorter, the wedding season winds down and most event professionals find themselves with more time on their hands between events. While a tropical vacation may be in order to celebrate another season in the books, plan to spend your off-season creating content to keep your blog and online presence consistent through the
Reputation is everything in the events industry, whether you own an event rental business, a wedding planning business, or anything else where people are relying on you for a special occassion. A good rep can garner referrals, earn clients’ respect, and position yourself as a thought leader. All of those things equate with increased revenue,
Your event rental business must focus on margins to stay on top, pay your staff and bills, expand, and much more. However, learn to apply some flexibility to the right clients. Do not discount your products or services too much where value becomes diluted: growth stagnates and your event rental business suffers. Be strategic when
If you want corporate clients, your party rental business must be professional enough to attract them. Booking corporate clients can lead to big payouts due to more consistency, larger accounts, and lots of exposure. Your event rental business needs to look the part, network, and create opportunities to create more business-to-business relationships.
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