Browsing Tag Marketing

14 Post Found in Marketing Tag

How to Promote Your Rental Brand

How to Promote Your Rental Brand

Your brand is your baby, and you need to always be a marketer when it comes to promoting it. Don't be afraid to sell yourself and your products and services in order to attract your clients. However, do so in a tasteful, innovative, and unique way -- set yourself apart from the herd.

Have A

Continue reading

Tips to Elevate Your Rental Business Brand

Tips to Elevate Your Rental Business Brand

Event rental companies aspire to elevate their brand, but success does not come overnight, nor with some quick fix. Below are some strategies to elevate your rental brand from lackluster to sparkle.

First, audit your brand and take stock of your current customer profile--what's working and what isn't?
Next, think about what you want your

Continue reading

How to Create a Winning Event Quote or Proposal

How to Create a Winning Event Quote or Proposal

How professional are your event proposals? Are you using paper contracts and Microsoft Word documents? Do you have to edit certain things in each contract, leaving room for grammatical errors, wasted time, or even legal woes (and double-booking, assuming these proposals don't directly tie into your inventory!)

Or, are you using software, but it just

Continue reading

3 Proven Strategies to Leverage Your Event Company's Social Proof in 2019

3 Proven Strategies to Leverage Your Event Company's Social Proof in 2019

Social proof is a well-established phenomenon that Fortune 500 companies have been using for years to tailor their marketing efforts, yet it’s still a newer concept in the events industry. It touts the idea that people are influenced by their networks to trust certain brands, people, and products. If your best friend tells you

Continue reading

Traps to Avoid When Buying Used Event Rentals

Traps to Avoid When Buying Used Event Rentals

Buying new isn't always the answer, but sometimes purchasing pre-owned can be more trouble than it's worth. Read on for some helpful tips on how to side step those items that create more headache than cashflow.

The Condition of the Item

Although price will be important when buying a used item for your inventory, what

Continue reading