As days grow shorter, the wedding season winds down and most event professionals find themselves with more time on their hands between events. While a tropical vacation may be in order to celebrate another season in the books, plan to spend your off-season creating content to keep your blog and online presence consistent through the
Reputation is everything in the events industry, whether you own an event rental business, a wedding planning business, or anything else where people are relying on you for a special occassion. A good rep can garner referrals, earn clients’ respect, and position yourself as a thought leader. All of those things equate with increased revenue,
Your event rental business must focus on margins to stay on top, pay your staff and bills, expand, and much more. However, learn to apply some flexibility to the right clients. Do not discount your products or services too much where value becomes diluted: growth stagnates and your event rental business suffers. Be strategic when
If you want corporate clients, your party rental business must be professional enough to attract them. Booking corporate clients can lead to big payouts due to more consistency, larger accounts, and lots of exposure. Your event rental business needs to look the part, network, and create opportunities to create more business-to-business relationships.
How Your Event
The first thing most event rental companies do when they get started, or modernize their business, is to create a logo. This will be the symbol used to brand their company. The goal for any logo is for it to be recognizable and encompass the entire brand in one symbol. Logos can last five years,