Browsing Tag Marketing

6 Post Found in Marketing Tag

How to Churn Out Fresh Blog Content in the Off-Events Season

How  to  Churn  Out  Fresh  Blog Content  in  the  Off-Events Season

As days grow shorter, the wedding season winds down and most event professionals find themselves with more time on their hands between events. While a tropical vacation may be in order to celebrate another season in the books, plan to spend your off-season creating content to keep your blog and online presence consistent through the

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Building Your Event Company's Reputation

Building Your Event Company's Reputation

Reputation is everything in the events industry, whether you own an event rental business, a wedding planning business, or anything else where people are relying on you for a special occassion. A good rep can garner referrals, earn clients’ respect, and position yourself as a thought leader. All of those things equate with increased revenue,

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Rental Customer Discounts: Who Gets Them and When?

Rental Customer Discounts: Who Gets Them and When?

Your event rental business must focus on margins to stay on top, pay your staff and bills, expand, and much more. However, learn to apply some flexibility to the right clients. Do not discount your products or services too much where value becomes diluted: growth stagnates and your event rental business suffers. Be strategic when

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How to Book More Corporate Gigs

How to Book More Corporate Gigs

If you want corporate clients, your party rental business must be professional enough to attract them. Booking corporate clients can lead to big payouts due to more consistency, larger accounts, and lots of exposure. Your event rental business needs to look the part, network, and create opportunities to create more business-to-business relationships.

How Your Event

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How to Choose the Best Logo for Your Party Rental Company

How to Choose the Best Logo for Your Party Rental Company

The first thing most event rental companies do when they get started, or modernize their business, is to create a logo. This will be the symbol used to brand their company. The goal for any logo is for it to be recognizable and encompass the entire brand in one symbol. Logos can last five years,

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