Reputation is everything in the events industry, whether you own an event rental business, a wedding planning business, or anything else where people are relying on you for a special ocassion. A good rep can garner referrals, earn clients’ respect, and position yourself as a thought leader. All of those things equate with increased revenue,
As event rental business owners, the marketing mix makes sense when positioning a new offering (service, or inventory item) from your party rental business. Learn how the 4Ps can guide your business's marketing success.
What Is Marketing?
According to the MindTools, marketing is "putting the right product in the right place, at the right price,
The most popular event rental items are chairs, tables, linens, and tableware such as plates and silverware. Naturally, these are the most essential components of any party, so they must be rented if you don't already own the right quantity, type, or color. However, these are far from the only things that people rent. There's
For months you’ve been planning the wedding of your dreams, and now your big day is almost here! You have some incredible rentals coming in to make your day extra special and bring your vision to life, but realize that there are now some additional things you need to confirm with your venue. Here
Whether you’ve been in the event rental business for years or are just getting started, you may be looking at creative ways to get your rental business in front of couples looking for your products and services. Here are a few ways to promote your rental business that you may not have considered.