As days grow shorter, the wedding season winds down and most event professionals find themselves with more time on their hands between events. While a tropical vacation may be in order to celebrate another season in the books, plan to spend your off-season creating content to keep your blog and online presence consistent through the
Reputation is everything in the events industry, whether you own an event rental business, a wedding planning business, or anything else where people are relying on you for a special occassion. A good rep can garner referrals, earn clients’ respect, and position yourself as a thought leader. All of those things equate with increased revenue,
There are so many benefits to having a mentor, whether you’re just starting out or you’ve had your feet in the event industry for a while. One of the biggest pros is that if you choose your mentor wisely, they will be someone who has quite a few years of experience under their
Your event rental business must focus on margins to stay on top, pay your staff and bills, expand, and much more. However, learn to apply some flexibility to the right clients. Do not discount your products or services too much where value becomes diluted: growth stagnates and your event rental business suffers. Be strategic when
Opinions amongst party rental business owners can be divided on your types of clients. Are you attracting the right ones? Does it matter? Most seasoned event pros will affirm the answer is yes!
Defining Your Ideal Client
Are you accepting whomever comes your way? Or, are you vetting and holding out for clients who identify