Karen Gordon

Karen Gordon

Washington D.C.

Karen Gordon is the VP of Growth for Goodshuffle. She loves unique events, live entertainment, and puppies.

5 Easy Ways To Grow Your Rental Business With Digital Marketing

5 Easy Ways To Grow Your Rental Business With Digital Marketing

You are a great event rental business owner. You treat your customers well, your equipment is in good shape and your employees are happy. So, what more can you possibly do to grow your events business? Well, the good news is that you’re already doing all the hard work! The simple answer to “how

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How to Purchase Event Inventory for Your Client, Not Yourself

How to Purchase Event Inventory for Your Client, Not Yourself

Photo by Vitalic Photo

A major challenge for rental companies is ensuring that your inventory properly reflects what your clients want. After all, each client is unique and their preferences can vary from traditional to wacky to minimalist. No matter the theme, it’s up to your company to provide them with the details that

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3 Proven Strategies to Leverage Your Event Company's Social Proof in 2019

3 Proven Strategies to Leverage Your Event Company's Social Proof in 2019

Social proof is a well-established phenomenon that Fortune 500 companies have been using for years to tailor their marketing efforts, yet it’s still a newer concept in the events industry. It touts the idea that people are influenced by their networks to trust certain brands, people, and products. If your best friend tells you

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Staffing During the Busy Season

Staffing During the Busy Season

Event rentals and catering are seasonal businesses which presents a staffing challenge. You don’t need all of your employees year-round, but when you do, you want trained, responsible staff representing your brand. What do you do?

Hiring Seasonal Staff

One successful strategy for having enough staff year-round is to work with a staffing agency

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Ordering Tips from an Event Rental Pro

Ordering Tips from an Event Rental Pro

Photo by Lenisse Komatsu Photography

Wouldn’t it be nice if purchasing inventory were an exact science? Do you dream of a world where everything in your warehouse is constantly rotated out and your current supply always meets demand?

While a foolproof secret formula does not exist, there are best practices that can help you

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