Karen Gordon

Karen Gordon

Washington D.C.

Karen Gordon is the VP of Growth for Goodshuffle. She loves unique events, live entertainment, and puppies.

3 Proven Strategies to Leverage Your Event Company's Social Proof in 2019

3 Proven Strategies to Leverage Your Event Company's Social Proof in 2019

Social proof is a well-established phenomenon that Fortune 500 companies have been using for years to tailor their marketing efforts, yet it’s still a newer concept in the events industry. It touts the idea that people are influenced by their networks to trust certain brands, people, and products. If your best friend tells you

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Staffing During the Busy Season

Staffing During the Busy Season

Event rentals and catering are seasonal businesses which presents a staffing challenge. You don’t need all of your employees year-round, but when you do, you want trained, responsible staff representing your brand. What do you do?

Hiring Seasonal Staff

One successful strategy for having enough staff year-round is to work with a staffing agency

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Ordering Tips from an Event Rental Pro

Ordering Tips from an Event Rental Pro

Photo by Lenisse Komatsu Photography

Wouldn’t it be nice if purchasing inventory were an exact science? Do you dream of a world where everything in your warehouse is constantly rotated out and your current supply always meets demand?

While a foolproof secret formula does not exist, there are best practices that can help you

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3 Event Décor Trends You Need to Know for 2019

3 Event Décor Trends You Need to Know for 2019

Photo via Award Weddings, South West France Styled Shoot. Planner, Stylist and Décor Items by Clémentine Ward, Awardweddings. Photography by Mark Ward, Awarweddings

From burlap and lace to neutrals and jewel tones, it feels like we’ve seen it all in this industry. However, each year, we are always surprised by new trends that take

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It's Time to Audit Your Event Business Marketing Plan

It's Time to Audit Your Event Business Marketing Plan

Marketing your event business can be difficult when you can’t foresee the future of the industry. All it takes is for a new Instagram algorithm or a fresh competitor on the scene for your hard work to seem fruitless. Change is inevitable, so it’s important to be prepared for any situation.

When it

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