Karen Gordon

Karen Gordon

Washington D.C.

Karen Gordon is the VP of Growth for Goodshuffle, an online marketplace for event rentals. She loves unique events, live entertainment, and puppies.

To D-I-Y or P-A-Y on Your Wedding Day?

To D-I-Y or P-A-Y on Your Wedding Day?

These days, with the help of websites such as Pinterest and YouTube, there are tons of options for brides and grooms to learn tips and tricks to DIY their whole wedding. However, any DIYer will likely tell you tales of “Pinterest fails” and time-consuming projects that simply weren’t worth the effort in the end.

Continue reading

Unique Event Rentals

Unique Event Rentals

The most popular event rental items are chairs, tables, linens, and tableware such as plates and silverware. Naturally, these are the most essential components of any party, so they must be rented if you don't already own the right quantity, type, or color. However, these are far from the only things that people rent. There's

Continue reading

Coordinating Rentals with Your Wedding Venue

Coordinating Rentals with Your Wedding Venue

For months you’ve been planning the wedding of your dreams, and now your big day is almost here! You have some incredible rentals coming in to make your day extra special and bring your vision to life, but realize that there are now some additional things you need to confirm with your venue. Here

Continue reading

How to Market Your Rental Business in the "Off Season"

How to Market Your Rental Business in the "Off Season"

Whether you’ve been in the event rental business for years or are just getting started, you may be looking at creative ways to get your rental business in front of couples looking for your products and services. Here are a few ways to promote your rental business that you may not have considered.

Styled

Continue reading

The Killer Cost to Party Rental Companies

The Killer Cost to Party Rental Companies

“Why isn’t my party rental business making more money?” you may be asking yourself. After all, the party rental industry is a $5 billion industry and it’s only growing. Business owners are looking for ways to get a bigger piece of that pie. Of course, there are many ways to grow your event

Continue reading