Social proof is a well-established phenomenon that Fortune 500 companies have been using for years to tailor their marketing efforts, yet it’s still a newer concept in the events industry. It touts the idea that people are influenced by their networks to trust certain brands, people, and products. If your best friend tells you
Event rentals and catering are seasonal businesses which presents a staffing challenge. You don’t need all of your employees year-round, but when you do, you want trained, responsible staff representing your brand. What do you do?
Hiring Seasonal Staff
One successful strategy for having enough staff year-round is to work with a staffing agency
Photo by Lenisse Komatsu Photography
Wouldn’t it be nice if purchasing inventory were an exact science? Do you dream of a world where everything in your warehouse is constantly rotated out and your current supply always meets demand?
While a foolproof secret formula does not exist, there are best practices that can help you
From burlap and lace to neutrals and jewel tones, it feels like we’ve seen it all in this industry. However, each year, we are always surprised by new trends that take
Marketing your event business can be difficult when you can’t foresee the future of the industry. All it takes is for a new Instagram algorithm or a fresh competitor on the scene for your hard work to seem fruitless. Change is inevitable, so it’s important to be prepared for any situation.