Karen Gordon

Karen Gordon

Washington D.C.

Karen Gordon is the VP of Growth for Goodshuffle, an online marketplace for event rentals. She loves unique events, live entertainment, and puppies.

Protecting Your Rental Business Against Difficult Clients

Protecting Your Rental Business Against Difficult Clients

Managing client relationships is never easy, but in the event rental industry "tough" is an understatement. We all deal with crazy clients on a daily basis who want a Royal Wedding for the price of a kindergartener's birthday party.

When it comes to pricing, discounts, and agreements, clients are not afraid to come after you.

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The 5 Packages All Event Rental Companies Should Offer

The 5 Packages All Event Rental Companies Should Offer

When your event rental company begins to notice a trend in items rented out together, you may begin asking questions as to what to do with this valuable knowledge. Could I make my rental options simpler? Is there opportunity for upsell? Can I use this information to provide something new and creative? The answer to

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How to Choose the Best Logo for Your Party Rental Company

How to Choose the Best Logo for Your Party Rental Company

The first thing most event rental companies do when they get started, or modernize their business, is to create a logo. This will be the symbol used to brand their company. The goal for any logo is for it to be recognizable and encompass the entire brand in one symbol. Logos can last five years,

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Why Subscription-Based Event Rental Management Software?

Why Subscription-Based Event Rental Management Software?

You may have noticed that the old model of having your software on your actual machine (either by downloading from a CD or having someone install on a server) is well on its way out. "Cloud-based" or "subscription" software is the wave of the future. But, like all change, some folks just aren't so sure

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Google Adwords Basics for Party Rental Company Owners

Google Adwords Basics for Party Rental Company Owners

Did you know that on average 97% of keywords that bring traffic to your website will not turn into customers? So if you are running Pay Per Click ads, then you are wasting a huge amount of your marketing budget on users who never intend to rent your inventory. Instead of wasting money on advertising

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