Karen Gordon

Karen Gordon

Washington D.C.

Karen Gordon is the VP of Growth for Goodshuffle, an online marketplace for event rentals. She loves unique events, live entertainment, and puppies.

Why Subscription-Based Event Rental Management Software?

Why Subscription-Based Event Rental Management Software?

You may have noticed that the old model of having your software on your actual machine (either by downloading from a CD or having someone install on a server) is well on its way out. "Cloud-based" or "subscription" software is the wave of the future. But, like all change, some folks just aren't so sure

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Google Adwords Basics for Party Rental Company Owners

Google Adwords Basics for Party Rental Company Owners

Did you know that on average 97% of keywords that bring traffic to your website will not turn into customers? So if you are running Pay Per Click ads, then you are wasting a huge amount of your marketing budget on users who never intend to rent your inventory. Instead of wasting money on advertising

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The 4 Most Important Tools to Optimize Your Event Rental Business for Google SEO and Organic Rankings

The 4 Most Important Tools to Optimize Your Event Rental Business for Google SEO and Organic Rankings

The event and party rental industry is not one for the faint of heart. It takes a lot of time and energy to make sure you’ve coordinated with your vendors and clients in order to execute amazing events. This means that you might not have extra time to manage your digital marketing strategy, so

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From Event Hobbyist to Rental Pro

From Event Hobbyist to Rental Pro

Photo by Jess Lauren Photography

Have you thought about starting an event rental or vintage rental company? Before taking that leap, there are considerations to heed. No matter how creative or talented you may be, it is a business that involves risk, liability, lots of overhead, logistics, late nights and weekends, heavy lifting, and can

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To D-I-Y or P-A-Y on Your Wedding Day?

To D-I-Y or P-A-Y on Your Wedding Day?

These days, with the help of websites such as Pinterest and YouTube, there are tons of options for brides and grooms to learn tips and tricks to DIY their whole wedding. However, any DIYer will likely tell you tales of “Pinterest fails” and time-consuming projects that simply weren’t worth the effort in the end.

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