Karen Gordon

Karen Gordon

Washington D.C.

Karen Gordon is the VP of Growth for Goodshuffle, an online marketplace for event rentals. She loves unique events, live entertainment, and puppies.

The Ins and Outs of Rentals for Destination Clients

The Ins and Outs of Rentals for Destination Clients

Photo by Ana and Jerome

Destination weddings consistently make up approximately 25% of the wedding market. With that in mind, it’s important for any rental company to be well versed on the basics of working with a destination client. Clients who are from out-of-town require an extra level of service and attention, as they

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How to Churn Out Fresh Blog Content in the Off-Events Season

How  to  Churn  Out  Fresh  Blog Content  in  the  Off-Events Season

As days grow shorter, the wedding season winds down and most event professionals find themselves with more time on their hands between events. While a tropical vacation may be in order to celebrate another season in the books, plan to spend your off-season creating content to keep your blog and online presence consistent through the

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Building Your Event Company's Reputation

Building Your Event Company's Reputation

Reputation is everything in the events industry, whether you own an event rental business, a wedding planning business, or anything else where people are relying on you for a special ocassion. A good rep can garner referrals, earn clients’ respect, and position yourself as a thought leader. All of those things equate with increased revenue,

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Ins and Outs of Having an Event Industry Mentor

Ins  and  Outs  of  Having  an  Event  Industry  Mentor

There are so many benefits to having a mentor, whether you’re just starting out or you’ve had your feet in the event industry for a while. One of the biggest pros is that if you choose your mentor wisely, they will be someone who has quite a few years of experience under their

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Protecting Your Rental Business Against Difficult Clients

Protecting Your Rental Business Against Difficult Clients

Managing client relationships is never easy, but in the event rental industry "tough" is an understatement. We all deal with crazy clients on a daily basis who want a Royal Wedding for the price of a kindergartener's birthday party.

When it comes to pricing, discounts, and agreements, clients are not afraid to come after you.

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