Karen Gordon

Karen Gordon

Washington D.C.

Karen Gordon is the VP of Growth for Goodshuffle. She loves unique events, live entertainment, and puppies.

3 Simple Tips to Transform Your Rental Company’s Social Media Strategy

3 Simple Tips to Transform Your Rental Company’s Social Media Strategy

When you’re not a wedding photographer, it can be tough to find great content to share on social media and waiting for real wedding pictures can take a long time. Modern couples expect beautiful and compelling social media feeds and regularly use social media to find and evaluate vendors.

Here are 3 social media

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Asking the Right Questions to Identify Your Event Clients’ Needs

Asking the Right Questions to Identify Your Event Clients’ Needs

More than anything, a successful event requires its vendors to have a deep understanding of a client’s needs and preferences. Unfortunately, our clients are not always the most straightforward — in fact, sometimes they don’t even know what they want.

As seasoned industry experts, it is up to us to dig deep and ask

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5 Easy Ways To Grow Your Rental Business With Digital Marketing

5 Easy Ways To Grow Your Rental Business With Digital Marketing

You are a great event rental business owner. You treat your customers well, your equipment is in good shape and your employees are happy. So, what more can you possibly do to grow your events business? Well, the good news is that you’re already doing all the hard work! The simple answer to “how

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How to Purchase Event Inventory for Your Client, Not Yourself

How to Purchase Event Inventory for Your Client, Not Yourself

Photo by Vitalic Photo

A major challenge for rental companies is ensuring that your inventory properly reflects what your clients want. After all, each client is unique and their preferences can vary from traditional to wacky to minimalist. No matter the theme, it’s up to your company to provide them with the details that

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3 Proven Strategies to Leverage Your Event Company's Social Proof in 2019

3 Proven Strategies to Leverage Your Event Company's Social Proof in 2019

Social proof is a well-established phenomenon that Fortune 500 companies have been using for years to tailor their marketing efforts, yet it’s still a newer concept in the events industry. It touts the idea that people are influenced by their networks to trust certain brands, people, and products. If your best friend tells you

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