Karen Gordon

Karen Gordon

Washington D.C.

Karen Gordon is the VP of Growth for Goodshuffle, an online marketplace for event rentals. She loves unique events, live entertainment, and puppies.

Coordinating Rentals with Your Wedding Venue

Coordinating Rentals with Your Wedding Venue

For months you’ve been planning the wedding of your dreams, and now your big day is almost here! You have some incredible rentals coming in to make your day extra special and bring your vision to life, but realize that there are now some additional things you need to confirm with your venue. Here

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How to Market Your Rental Business in the "Off Season"

How to Market Your Rental Business in the "Off Season"

Whether you’ve been in the event rental business for years or are just getting started, you may be looking at creative ways to get your rental business in front of couples looking for your products and services. Here are a few ways to promote your rental business that you may not have considered.

Styled

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The Killer Cost to Party Rental Companies

The Killer Cost to Party Rental Companies

“Why isn’t my party rental business making more money?” you may be asking yourself. After all, the party rental industry is a $5 billion industry and it’s only growing. Business owners are looking for ways to get a bigger piece of that pie. Of course, there are many ways to grow your event

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Top 5 Reasons You Need Online Signatures

Top 5 Reasons You Need Online Signatures

We all know the world has moved online. We do everything from taxes to business registration to birth announcements digitally. Online contracts were cemented legally in 2000 by the Information Technology Act, and they’ve truly exploded in popularity ever since.

So what’s the big deal with online contracts? Why do so many people

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How to Improve Part-Time Employee Performance

How to Improve Part-Time Employee Performance

One of the challenges of the event rental industry, is that many businesses rely heavily on part-time and seasonal employees. Because these folks aren’t working for your rental business full-time, they may feel less engaged with the business, be less informed about procedures, and generally lack motivation to be top performers. This is bad

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