Anna Braff

Anna Braff

Gardena, CA

Anna is a wife, momma of two, and the creator of Provenance Rentals, a boutique vintage rentals company based in Los Angeles. Provenance Rentals is described as romantic, timeless, and unique.

How to Book More Corporate Gigs

How to Book More Corporate Gigs

If you want corporate clients, your party rental business must be professional enough to attract them. Booking corporate clients can lead to big payouts due to more consistency, larger accounts, and lots of exposure. Your event rental business needs to look the part, network, and create opportunities to create more business-to-business relationships.

How Your Event

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The 4 Ps of Marketing Your Event Rental Business Inventory

The 4 Ps of Marketing Your Event Rental Business Inventory

As event rental business owners, the marketing mix makes sense when positioning a new offering (service, or inventory item) from your party rental business. Learn how the 4Ps can guide your business's marketing success.

What Is Marketing?

According to the MindTools, marketing is "putting the right product in the right place, at the right price,

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Event Rental Pricing Guidelines

Event Rental Pricing Guidelines

Photo by Photos From the Harty

Pricing is one of the toughest components for any entrepreneur in the party rental business. Are we charging enough for each rental item? How do you charge for delivery, set-up, removal, late fees and, most importantly, our time? Many of us are not making enough return because our calculations

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Event Rental Inventory's Secret Best Friend: Ancillary Items

Event Rental Inventory's Secret Best Friend: Ancillary Items

Your inventory is likely your party rental company’s main selling point, but you couldn’t do it without the supporting players. Ancillary items are one of the most under-appreciated elements of your event rental business. These can be anything from tools (hammers and ladders), to small helper items (zip ties and tape), to components

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Party Rental Businesses' Best Practices for Contracts & Proposals

Party Rental Businesses' Best Practices for Contracts & Proposals

A lot of event rental business owners pride themselves on their sales or negotiation tactics. However, tons of business owners put themselves in real danger when, after selling someone, they don't get the proper paperwork in place! There's a difference between a "quote" or "proposal" and an actual contract. It is absolutely essential to secure

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