Anna Braff

Anna Braff

Gardena, CA

Anna is a wife, momma of two, and the creator of Provenance Rentals, a boutique vintage rentals company based in Los Angeles. Provenance Rentals is described as romantic, timeless, and unique.

Rental Customer Discounts: Who Gets Them and When?

Rental Customer Discounts: Who Gets Them and When?

Your event rental business must focus on margins to stay on top, pay your staff and bills, expand, and much more. However, learn to apply some flexibility to the right clients. Do not discount your products or services too much where value becomes diluted: growth stagnates and your event rental business suffers. Be strategic when

Continue reading

What Makes an Ideal Rental Client?

What Makes an Ideal Rental Client?

Opinions amongst party rental business owners can be divided on your types of clients. Are you attracting the right ones? Does it matter? Most seasoned event pros will affirm the answer is yes!

Defining Your Ideal Client

Are you accepting whomever comes your way? Or, are you vetting and holding out for clients who identify

Continue reading

How to Book More Corporate Gigs

How to Book More Corporate Gigs

If you want corporate clients, your party rental business must be professional enough to attract them. Booking corporate clients can lead to big payouts due to more consistency, larger accounts, and lots of exposure. Your event rental business needs to look the part, network, and create opportunities to create more business-to-business relationships.

How Your Event

Continue reading

The 4 Ps of Marketing Your Event Rental Business Inventory

The 4 Ps of Marketing Your Event Rental Business Inventory

As event rental business owners, the marketing mix makes sense when positioning a new offering (service, or inventory item) from your party rental business. Learn how the 4Ps can guide your business's marketing success.

What Is Marketing?

According to the MindTools, marketing is "putting the right product in the right place, at the right price,

Continue reading

Event Rental Pricing Guidelines

Event Rental Pricing Guidelines

Photo by Photos From the Harty

Pricing is one of the toughest components for any entrepreneur in the party rental business. Are we charging enough for each rental item? How do you charge for delivery, set-up, removal, late fees and, most importantly, our time? Many of us are not making enough return because our calculations

Continue reading