Anna Braff

Anna Braff

Gardena, CA

Anna is a wife, momma of two, and the creator of Provenance Rentals, a boutique vintage rentals company based in Los Angeles. Provenance Rentals is described as romantic, timeless, and unique.

The 4 Ps of Marketing Your Event Rental Business Inventory

The 4 Ps of Marketing Your Event Rental Business Inventory

As event rental business owners, the marketing mix makes sense when positioning a new offering (service, or inventory item) from your party rental business. Learn how the 4Ps can guide your business's marketing success.

What Is Marketing?

According to the MindTools, marketing is "putting the right product in the right place, at the right price,

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Event Rental Pricing Guidelines

Event Rental Pricing Guidelines

Photo by Photos From the Harty

Pricing is one of the toughest components for any entrepreneur in the party rental business. Are we charging enough for each rental item? How do you charge for delivery, set-up, removal, late fees and, most importantly, our time? Many of us are not making enough return because our calculations

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Event Rental Inventory's Secret Best Friend: Ancillary Items

Event Rental Inventory's Secret Best Friend: Ancillary Items

Your inventory is likely your party rental company’s main selling point, but you couldn’t do it without the supporting players. Ancillary items are one of the most under-appreciated elements of your event rental business. These can be anything from tools (hammers and ladders), to small helper items (zip ties and tape), to components

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Party Rental Businesses' Best Practices for Contracts & Proposals

Party Rental Businesses' Best Practices for Contracts & Proposals

A lot of event rental business owners pride themselves on their sales or negotiation tactics. However, tons of business owners put themselves in real danger when, after selling someone, they don't get the proper paperwork in place! There's a difference between a "quote" or "proposal" and an actual contract. It is absolutely essential to secure

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Event Rental Businesses' Biggest Money Makers...Repeat Clients

Event Rental Businesses' Biggest Money Makers...Repeat Clients

Costs of acquiring new customers versus retaining current ones

A seasoned party rental expert will wisely tell you that keeping a new client is much more cost-effective than acquiring a new one. Yet, it is one of the most overlooked resources in our arsenals. Why is that? Many small businesses get caught up in new

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