The 4 Ps of Marketing Your Event Rental Business Inventory

The 4 Ps of Marketing Your Event Rental Business Inventory

As event rental business owners, the marketing mix makes sense when positioning a new offering (service, or inventory item) from your party rental business. Learn how the 4Ps can guide your business's marketing success.

What Is Marketing?

According to the MindTools, marketing is "putting the right product in the right place, at the right price,

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Event Rental Pricing Guidelines

Event Rental Pricing Guidelines

Photo by Photos From the Harty

Pricing is one of the toughest components for any entrepreneur in the party rental business. Are we charging enough for each rental item? How do you charge for delivery, set-up, removal, late fees and, most importantly, our time? Many of us are not making enough return because our calculations

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What To Do With Your Damaged Rental Linens

What To Do With Your Damaged Rental Linens

If you are in the party and event rental business, you probably rent linens. Linens are a huge investment due to the the quantities, sizes, colors and shapes required to fit a variety of tables and various party needs. It can be one of the most costly investments for your rental business, and it’s

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Why Subscription-Based Event Rental Management Software?

Why Subscription-Based Event Rental Management Software?

You may have noticed that the old model of having your software on your actual machine (either by downloading from a CD or having someone install on a server) is well on its way out. "Cloud-based" or "subscription" software is the wave of the future. But, like all change, some folks just aren't so sure

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Event Rental Inventory's Secret Best Friend: Ancillary Items

Event Rental Inventory's Secret Best Friend: Ancillary Items

Your inventory is likely your party rental company’s main selling point, but you couldn’t do it without the supporting players. Ancillary items are one of the most under-appreciated elements of your event rental business. These can be anything from tools (hammers and ladders), to small helper items (zip ties and tape), to components

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