5 Easy Ways To Grow Your Rental Business With Digital Marketing

5 Easy Ways To Grow Your Rental Business With Digital Marketing

You are a great event rental business owner. You treat your customers well, your equipment is in good shape and your employees are happy. So, what more can you possibly do to grow your events business? Well, the good news is that you’re already doing all the hard work! The simple answer to “how

Continue reading

How to Purchase Event Inventory for Your Client, Not Yourself

How to Purchase Event Inventory for Your Client, Not Yourself

Photo by Vitalic Photo

A major challenge for rental companies is ensuring that your inventory properly reflects what your clients want. After all, each client is unique and their preferences can vary from traditional to wacky to minimalist. No matter the theme, it’s up to your company to provide them with the details that

Continue reading

How to Create a Winning Event Quote or Proposal

How to Create a Winning Event Quote or Proposal

How professional are your event proposals? Are you using paper contracts and Microsoft Word documents? Do you have to edit certain things in each contract, leaving room for grammatical errors, wasted time, or even legal woes (and double-booking, assuming these proposals don't directly tie into your inventory!)

Or, are you using software, but it just

Continue reading

3 Proven Strategies to Leverage Your Event Company's Social Proof in 2019

3 Proven Strategies to Leverage Your Event Company's Social Proof in 2019

Social proof is a well-established phenomenon that Fortune 500 companies have been using for years to tailor their marketing efforts, yet it’s still a newer concept in the events industry. It touts the idea that people are influenced by their networks to trust certain brands, people, and products. If your best friend tells you

Continue reading

Staffing During the Busy Season

Staffing During the Busy Season

Event rentals and catering are seasonal businesses which presents a staffing challenge. You don’t need all of your employees year-round, but when you do, you want trained, responsible staff representing your brand. What do you do?

Hiring Seasonal Staff

One successful strategy for having enough staff year-round is to work with a staffing agency

Continue reading